THE POWER OF PEPTIDES.

A brand new innovation in pet food has arrived.

3 brand new recipes are the cumulation of decades of expertise and hundreds of hours of research and development.

The range offers three distinct hypoallergenic recipes targeting three therapeutic conditions by harnessing the power of peptides:

 • Gastrointestinal Digestive Care

Nourished Gut Microbiome - Enhanced Intestinal Health - Gut Immune Defence - Enhanced Nutrient Absorption - Formulated without Grain - Hypoallergenic

The Gastrointestinal Digestive Care recipe was proven to display 95% protein digestibility.
- Ghent University Vet School - Feeding Study.

 • Skin & Coat Care

Skin Growth & Repair - Skin Nourishment & Elasticity - Anti-Inflammatory - Dermal Care & Coat Health - Formulated without Grain - Hypoallergenic

75% of the pet owners who participated in the feeding trials reported seeing improvements in their dogs’ skin and coat conditions. - Vista Pet (2021) Study Report R20DG1218 Dry Dog Food Study

 • Weight Control & Joint Care

Fuller For Longer - Healthy Joints & Mobility - Appetite Control - High Protein / Low Calorie - Cartilage Care - Reduced Body Fat

90% of dogs moved on to a healthier weight whilst being fed the Weight Control & Joint Care recipe - Dr Des Groome MVB, MBS, Kildare Vet Surgery.

The ranges utilise the unique power of peptides. However, what are peptides and how do they offer benefits to your dog? What makes this range so unique?

The development and formulation of the range has centred around the ‘Power of Peptides’ using the latest Freshtrusion® HDP technology.

Freshtrusion® HDP (Highly Digestible Protein) is the unique process of cooking fresh meat and fish ingredients in the presence of a natural enzyme, which digests (hydrolyses) the protein into a mixture of peptides and free amino acids. 

By making the peptides smaller, mimicking the natural breakdown that occurs in the dog’s stomach during digestion, this increases the digestibility and bioavailability of the protein and improves palatability.

By breaking down the protein into easily digestible peptides it also makes the recipe hypoallergenic meaning there’s less chance of an allergic reaction to certain proteins.

• TOO BIG Intact protein means the dog has to work harder to digest and break down the protein.
• TOO SMALL Singular amino acids are too small to be absorbed efficiently and may 
  be wasted.
• JUST RIGHT Peptides (chains of 2 or 3 amino acids) are perfect to be easily digested and readily absorbed.